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Phrase

Phrase: AI-powered localization software for seamless multilingual content management and delivery.

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Introduction

Overview

Phrase is a leading provider of AI-powered localization and translation software, designed to help businesses automate, manage, and deliver multilingual content efficiently. The platform aims to enhance customer connections and accelerate business growth by enabling seamless communication across different languages and regions.

What is Phrase?

Phrase is a comprehensive localization platform that centralizes and streamlines the entire translation workflow. It leverages cutting-edge AI and machine learning to automate tasks, ensure consistent quality at scale, and provide actionable insights through advanced analytics. Whether localizing websites, software, apps, or multimedia content, Phrase offers a robust and customizable solution.

Key Benefits

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Accelerated Time-to-Market: Automate and streamline localization processes to release content and products globally faster.

Enhanced Customer Engagement: Deliver consistent, high-quality multilingual content that resonates with local audiences.

Reduced Costs: Optimize translation workflows and leverage AI to minimize manual effort and associated expenses.

Improved Quality & Consistency: Maintain brand voice and accuracy across all languages with AI-driven quality checks and term management.

Seamless Integration: Connect Phrase with your existing tools and systems for a unified content ecosystem.

Main Features

The Phrase platform offers a suite of powerful features:

AI-Powered Translation: Utilizing advanced AI, including Phrase NextMT and context-aware adaptation, for accurate and efficient machine translation.
Workflow Automation: No-code, drag-and-drop interface (Phrase Orchestrator) to build custom workflows for content routing, QA, and delivery.
Translation Management System (TMS): A central hub to manage all localization projects, track progress, and collaborate with teams.
Multimedia Localization: Phrase Studio enables the translation of audio and video content, including transcripts, subtitles, and voiceovers.
Actionable Analytics: Built-in analytics provide insights into speed, quality, and cost, enabling data-driven decision-making.
Extensive Integrations: Connects with over 50 tools across design, development, CMS, and QA, including GitHub, Figma, and Contentful.

Who Should Use It?

Phrase is ideal for:

Localization Managers: To oversee and optimize translation workflows.
Developers: To integrate localization seamlessly into the development pipeline.
Marketers: To ensure global brand consistency and reach new markets.
Product Managers: To manage the localization of software and digital products.
Language Service Providers (LSPs): To enhance efficiency and client offerings.

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Frequently Asked Questions

Product Information

Pricing Model

📞 Contact Sales

Supported Platforms

Web

Supported Languages

English

Deutsch

Français

Español

日本語

简体中文

Key Features

🤖

Intelligent AI Translation

Leverages advanced AI, including Phrase NextMT and context-aware adaptation, for highly accurate and efficient machine translation, trainable to specific brand needs.

⚙️

Smarter Automation Workflows

Automate content updates, translation assignment, QA checks, and delivery with configurable, no-code workflows powered by AI and built-in triggers.

🏠

Centralized Content Hub

Manage and translate all your content from a single platform, tracking progress, automating tasks, and facilitating cross-team collaboration.

🎬

Multimedia Localization

Phrase Studio enables fast, secure transformation of audio and video content into transcripts, localized subtitles, and voiceovers in over 100 languages.

📊

Actionable Analytics

Gain insights into translation speed, quality, and cost with built-in analytics and customizable reports to optimize localization decisions.

🔗

Extensive Integrations

Integrates with over 50 tools across design, development, CMS, and QA, protecting existing workflows and enabling easy data sharing.

Pros & Cons

Pros

Comprehensive AI-powered localization platform with advanced features.
Strong emphasis on automation and workflow optimization.
Extensive integration capabilities with over 50 tools.
Supports over 100 languages for global reach.
Recognized as a leader by industry analysts like Forrester.

Cons

The website does not explicitly state pricing, requiring users to contact sales for detailed information.
While powerful, the extensive features might have a steeper learning curve for beginners.

Use Cases

1Automating the localization of software and mobile applications.
2Streamlining website and digital product content translation for global audiences.
3Managing and translating multimedia content like videos and audio files.
4Enabling marketing teams to deliver consistent, localized campaigns worldwide.
5Integrating translation workflows into development pipelines for faster releases.

Who Should Use This?

👤Localization Managers
👤Developers
👤Marketers
👤Product Managers
👤Language Service Providers

Phrase