Magic Hour

What is Magic Hour?

Magic Hour is an AI video generator, image generator, and editor that brings video, image, and audio tools into one platform. It describes itself as a creative studio for AI video generation, image creation, editing, and production APIs, with 100+ tools and 10,000+ templates. The site says it is trusted by 3.8M+ creators and 2K+ teams. Core tools are free to try without signing up, and the platform offers web tools plus a REST API and SDKs for Python, Node.js, Go, and Rust. It emphasizes one account, one credit balance, and one workflow from creation to editing and export.

How Magic Hour works

Users choose a workflow, such as prompt-to-video, photo-to-video, image + prompt editing, prompt-to-image, video restyling, or portrait + audio to talking video. The FAQ states credits are the platform's currency: credits are deducted as users create images and videos, and the cost is shown before rendering. As a rule of thumb, Magic Hour says to multiply the seconds of video by its FPS, starting around 12 FPS for animations and 24 FPS for face swap, lip sync, text-to-video, and image-to-video. Higher resolutions and premium models cost more. Credits roll over each month, while feature access depends on subscription tier. Developers can call the REST API—documented example endpoint POST /v1/image-to-video—and use SDKs for Python, Node.js, Go, and Rust.

Main features

Magic Hour lists AI video tools including face swap, character replace, image-to-video, lip sync, talking photo, text-to-video, video-to-video, and animation. AI image tools include AI clothes changer, face editor, GIF generator, headshot generator, image generator, image upscaler, meme generator, QR code generator, background remover, image-to-image, and photo colorizer. The platform also offers templates, campaign workflows, team/agency features, and API access. Paid plans include watermark-free exports, commercial use, priority queue, priority support, larger file uploads, and access to all tools. The Business plan adds 4K export and unlimited concurrent generations.

Pricing

Magic Hour publishes three paid plans with monthly and yearly billing. The page shows annual billing saving 33–37%. Prices are displayed in Hong Kong dollars.

• Creator: HK$150/month, or HK$94.5/month billed yearly at HK$1,134/year. Includes 144K credits/year, 1.7 hours of video, 28,800 images, 1024px high-resolution export, 3 concurrent generations, 2GB upload limit, full API access, and template submission/credit earning.
• Pro (Most Popular): HK$314/month, or HK$201/month billed yearly at HK$2,412/year. Includes 300K credits/year, 3.5 hours of video, 60,000 images, 1472px export, 5 concurrent generations, 5GB upload limit, full API access, and the same plan features as Creator.
• Business (Best Value): HK$759/month, or HK$506/month billed yearly at HK$6,072/year. Includes 840K credits/year, 9.7 hours of video, 168,000 images, 4K export, unlimited concurrent generations, 10GB upload limit, full API access, and the same plan features.

The FAQ states free usage via starter credits and account-specific rewards, and credit packs are available. Paid subscriptions and credit packs provide commercial rights; users without either may use generated videos only for personal, non-commercial purposes. Refunds are available for new subscriptions and renewals within 7 days if fewer than 400 credits have been used since payment; credit pack purchases are refundable within 7 days.

Common use cases

Magic Hour is positioned for creators making social content, professionals with frequent production needs, and teams or agencies creating campaign assets at scale. Specific workflows include generating cinematic scenes from text, animating photos, editing images with prompts, restyling video, making portraits talk, and producing face swap, lip sync, or character replace videos. Teams can personalize content with reusable workflows, while developers can build repeatable image and video workflows through the API. The site highlights a Dallas Mavericks creative team using Magic Hour to create an anime-inspired hype video shown on the jumbotron at American Airlines Center.

Limitations

The free offering is limited to trying supported core tools without signup and starter credits/rewards; heavier use requires a subscription or credit pack. Commercial use is not available to users without a subscription or credit-pack purchase. Feature access, upload size, export resolution, concurrent generations, and support level vary by tier. Credit cost depends on fps, resolution, and model, so pricing in credits is not fixed per asset. Pricing on the supplied pages is shown in HK$ and does not include credit-pack pricing, exact free credit amounts, model lists, or uptime/SLA commitments. Privacy terms state projects are not public and content is not used to train AI models, but retention varies by workflow, so users should download assets they want to keep.

Summary

Magic Hour is an AI video, image, and audio creation platform that combines web tools, templates, and developer APIs in one account and credit system. It offers free trials with starter credits and paid Creator, Pro, and Business plans with increasing credits, resolution, upload limits, and concurrency. It is aimed at individual creators, professional production, and teams or agencies, with commercial rights tied to paid plans or credit packs.