Clay

Clay is an all-in-one go-to-market (GTM) intelligence platform that combines extensive data sourcing with AI-powered research capabilities and workflow automation. The platform serves as a centralized hub where growth teams can access over 100 premium data sources, leverage Claygent AI agents to research target companies and prospects, and build automated workflows that transform data insights into revenue-generating actions.

At its core, Clay addresses a critical challenge facing modern sales, marketing, and RevOps teams: the fragmentation of data sources and the manual effort required to research, enrich, and act on prospect information. Instead of juggling multiple tools and manually searching across platforms, users can consolidate their entire GTM motion within Clay—from identifying target accounts to launching personalized outreach campaigns.

The platform's flagship AI capability, Claygent, functions as an intelligent research agent that can investigate companies, people, and market opportunities based on natural language instructions. This enables teams to rapidly gather intelligence on potential customers, understand their needs, and personalize outreach at scale without extensive manual research.

Clay's workflow builder, Sculptor, allows users to create sophisticated automation sequences using plain English commands. This democratizes complex data operations, enabling marketing and sales professionals (not just engineers) to construct multi-step workflows that enrich CRM records, trigger outreach based on signals, and maintain data hygiene automatically.

The platform integrates with over 150 providers and tools, including major CRMs, sales engagement platforms, and marketing automation systems. This ecosystem approach means Clay augments existing tech stacks rather than requiring teams to replace their current tools.

Notable customers highlighted include major tech companies like OpenAI and Rippling, demonstrating the platform's capability to serve both high-growth startups and enterprise organizations. Clay also maintains an active community of over 20,000 growth professionals through its Slack channel and offers comprehensive training resources through Clay University.